Our service is designed to help you secure bookings on relevant and quality podcasts. To achieve that, you need to define the audience you want to reach, craft compelling topics, find the right podcasts, reach out to them in a way that gets replies, and then handle the scheduling process. You can do it yourself or hire a podcast booking agency to do it for you.

Whether you want to generate more leads, grow your authority, get backlinks, or simply share your message, podcast guesting allows you to do that. With an ever-increasing volume of podcasts, you can reach even the most niche audiences, eager to hear your message. No matter if you target business, personal development, or a spiritual audience, there are interview-based podcasts for every niche and every industry.

We’d love to see your suggestions! With that said, if you’ve never been on a podcast, it’s unlikely you’ll get featured on the Tim Ferris show. It all boils down to your track record, expertise, and accomplishments. We’ll work with you on the strategy that reflects your current social proof and evaluate which shows might be a great starting point for you.

It comes down to what you want to achieve through podcasts. In general, PR activities are unfortunately not easy to measure. But there’s immense value in exposing thousands of your ideal customers to your knowledge, expertise, and services for 40 minutes. By doing that, you’ll increase your category footprint and win more business as a result. Email us if you want specific examples.

When the episode is published, most podcast hosts include your website in the episode notes. The episode then gets distributed through all major podcast platforms, as well as the podcast host’s website. These quality backlinks lead to many SEO benefits such as increasing your domain authority and increasing your website traffic.

In around 50% of cases, the host will schedule a pre-interview before the actual recording. It’s to align on the topics and the direction of the interview. For the remaining 50%, this is usually done before the podcast episode recording or via email. Some hosts even provide questions and talking points before but it differs case by case.

There are multiple strategies to identify the most relevant podcasts to appear on. When working with our clients, we use different podcast research tools and strategies to discover the most relevant niche podcasts such as influencer and competitor analysis, etc. On top of that, we're in the process of building relationships with these hosts, so partnering up with a podcast booking agency makes it significantly easier to find the best podcasts.

Yes, but it’s important to set the right expectations. Podcast Guesting is not a lead generation strategy but rather a PR strategy. It’s nearly impossible to track the exact ROI of each appearance since what you’re effectively doing is creating high-value touchpoints that are a part of your overall marketing strategy.

It takes approximately 4-6 months before you start seeing some traction. Why? There are a couple of bottlenecks. First, your campaign setup takes anywhere from 1-2 weeks. After the outreach starts, some podcast hosts take their time to get back to us. Then, interviews get scheduled usually 1-3 months in advance and it can take up to 5 months before it gets published after the recording. In other words, podcast guesting is a continuous process that yields results in the long-run. Not tomorrow.

Most podcasts are still audio-only, so a high-quality microphone is a must. For occasional podcast guesting, we recommend a standard USB microphone and a set of headphones to prevent echo. If you’d like to take your appearances to the next level, make sure you invest into it.